“We started to Focus on our packaging, and we recognized that we necessary to make something which wasn’t about staying poured, but which could be consumed just how bottle water was,” Swanson stated. “We developed an ergonomic offer that consumers would choose to consume away from, and released in 2016.” https://www.scribd.com/document/832824926/Customized-Bottles-Gable-Top-Pak-s-Eco-Smart-Packaging-Revolution