Simultaneous auction–header bidding improved on the traditional sequential process of RTB by enabling multiple demand sources to participate in the auction at the same time. In essence, RTB is a specific type of programmatic ad buying that revolves around automated bidding Sopra auctions. While all RTB is programmatic, not all https://segmentazionedelpubblico34566.activosblog.com/27870919/la-guida-più-grande-per-pubblicità-interattiva