During consideration, customers rely more on peer recommendations and product reviews to guide their selection process. Facilitating user-generated content and amplifying customer advocacy through referrals, testimonials, social proof and star ratings help address concerns and influence purchase decisions. Live chat and phone support also become important touchpoints for inquiries or ... https://www.pressreleasebulletin.com/u-s-customer-communication-management-market-trends-size-and-share-analysis/